Operating Partner,
Brand Architect.

I work with venture firms, investors, and founders to evaluate businesses, identify what is limiting performance, and help build what comes next.

Beauty. Functional Health. Wellness. FemTech.

For investors

Diligence
Commercial and operational diligence that goes beyond the deck to assess the business itself.

Portfolio Company Audits
A cross-functional assessment of brand, product, go-to-market, operations, organization, and financial discipline to identify risk, opportunity, and the priorities that matter most.

Operating Support
Hands-on support for founders and leadership teams when deeper intervention is needed, from focused problem-solving to interim operating leadership.

Your Point of View

I see across the business.

A brand problem is rarely only a brand problem. A growth problem is rarely only a growth problem.

I look across brand, product, commercialization, operations, and growth to understand what is actually driving the outcome.

Why You

I’ve spent my career building, operating, and transforming consumer businesses from inside the company.

I’ve held multiple C-suite roles across early-stage and growth-stage businesses, with responsibility spanning brand strategy, product development, marketing, commercialization, operations, and the infrastructure required to scale.

That operating experience allows me to move between investor-level assessment and the realities of execution inside a company.

For founders and companies

I also work directly with founders and leadership teams at moments of transition, growth, or reinvention, helping clarify strategy, strengthen the business, and build the operating foundation for what comes next.

Then maybe four compact areas:

Brand
Product
Commercialization
Operations

Proof / Experience

Instead of a giant resume, I would use a few sharp proof points:

Multiple C-suite operating roles
Built and transformed consumer brands
Led brand, product, marketing, commercialization, and operations
Experience across early-stage, growth, turnaround, and transformation environments

Then selected company logos underneath.

  • "Working with Kathryn was vital for the early stages of our beauty startup. In a challenging and saturated market, she helped us identify and cultivate our individuality and strongest points. She worked consistently to establish our brand vision, and demonstrated the path forward for our creative and finance teams in order to form a cohesive unit with a singular vision. I would rely on her guidance and action again at the earliest opportunity. "

    Janet Mercel, Founder Pipino

  • "...The epitome of a Jane of all trades, Kathryn is somehow able to see the full picture and the details at once. She's adept at identifying what's not working and making swift and decisive corrections to get things back on track. She's whip smart, laser-focused, and masterful at distilling complex challenges into actionable strategies. She's an asset to anyone lucky enough to work with her. "

    Rachel Roberts Mattox, Beauty Brand Developer + Go-To-Market Strategist

  • "Our experience working with Kathryn was focused on having a pair of industry savvy eyes take an objective look at our young company and share constructive feedback on areas of strength and possibilities for growth. Together we were able to implement a game plan to make important changes that helped further define the long-term goals of our company."

    Jill Rowe, Founder Cultivate Apothecary

  • "We have had the absolute pleasure of working with Kathryn on several start up projects in the beauty space. She is a brilliant marketer, brand strategist and creative visionary. She is an incredible asset to any team!"

    Ronna Reich, Founder Ink + Roses

  • "When I was looking for some marketing consulting, a friend recommended that I reach out to Kathryn Beaton and after our first conversation, I knew that she was the right fit to help me. She is extremely knowledgeable, organized and well connected when it comes to the beauty industry. She asked all the right questions, was honest and sincere in her approach, and helped guide me in a direction that felt right for my brand. I would highly recommend her to anyone who needs help getting started or feels stuck with their brand - from indie to established brands - she is definitely the one you want to speak to!"

    Ariane Noji, Contemplation Beauty

  • "What can I say about Kathryn that people don’t already know. She is passionate, honest, talented, and 100% all in. Working with Kathryn has been one of the most transformative experiences for our beauty startup. From the moment we began our journey, Kathryn was our steadfast champion, believing in us as founders. Her unwavering support gave us the confidence to push through the challenges of launching a new brand. Kathryn not only brought an impressive skill set in marketing operations and financial management, (the list can go on and on) but also a genuine passion for our vision. She took the time to understand our unique goals and helped us craft strategies that truly resonated with our audience. Her insight was invaluable, helping us navigate the complexities of the beauty industry with grace and agility. What stood out most was Kathryn’s ability to be our rock during the toughest times. She was always there to lend an ear or offer guidance, making us feel like we had a true partner in this journey. Thanks to her leadership and belief in us, we launched successfully and achieved milestones we once thought was out of reach. I can’t recommend Kathryn enough. She is not just an exceptional professional; she is a true believer in the power of innovation and entrepreneurship. She is a pioneer in the beauty space and will do her absolute best to make the most of your situation. For that we are truly grateful for the many hats she wore."

    Shay Sim + Nadya Kozlova, Viktor Michael

  • "Since we started working with Kathryn, she’s played a major role in shaping the foundation of our brand, from supporting our fundraising efforts to helping build our team structure and internal processes. Early on, she helped us define our niche and position Nourished3 in a crowded, highly competitive market. As a true brand architect, she worked hand in hand with us, not just as a consultant, but as if it were her own brand. She brought clarity, structure, and strategic direction to every step. Her network is massive, and she always knows how to find the right person for any missing piece. She’s not only a powerhouse! She’s also a joy to work with. Supportive, sharp, and someone I trust with my eyes closed."

    Mahmud Al-Smadi, CEO & Co-Founder, Nourished3